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Con
chi ampliare il tavolo di lavoro sui servizi di Call e Contact
Center |
Aree
di interesse
Nel seguito sono indicate alcune aree di attività
interessate alla creazione e gestione dei servizi di Contact Center.
Marketing,
Commerciale, IT
Customer Contact Solutions
• Call & Contact Centres • Sales Force
Automation • Multimedia Customer Contact • Customer
Contact/Management Systems • Customer Service Automation
Customer Relationship Management
• Operational CRM • Analytical CRM •
eCRM • Marketing Resource Management • Marketing Performance
Management • Database Convergence/Integration • eBusiness/Commerce
• Hosted (ASP) CRM Model
Database
Marketing & Marketing Analytics
• Marketing Analytics • Database Marketing
• Campaign Management Software • Data Mining/Warehousing
• Customer profiling /modelling • Data Management Software
& Services
Email,
Mobile & Web Marketing
• Email Marketing • Mobile Marketing •
Search Engine/Web Optimisation • Click Stream Analysis •
Content Management • Web Site Design • Web Tracking
& Analysis
Customer
Service e Relazioni Esterne
• Pubbliche relazioni
• Ufficio Stampa
• Relazioni con Associazioni Consumatori
• Analisi di Customer Satisfaction
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